Titles and descriptions
Explain the topic, audience and value clearly, without misleading promises.
Video search visibilityGive great work
Give great work
more context.
Help viewers and search platforms understand what your video covers and why it is relevant.
A film needs a frame of reference
The story
on screen.
on screen.
Title Make the subject understandable.
Description Give the viewer useful context.
Organization Connect related productions.
How we helpA purposeful part
A purposeful part
of your campaign.
Website context
Place the production beside useful information and a relevant next step.
Channel organization
Group related productions so viewers can find the work that interests them.
Campaign connection
Coordinate video discovery with your wider content and distribution plan.
Give each production a place to be found.
Bring your channel or video library. We’ll review how titles, context and organization support discovery.