Before the event
Define the accounts and attendees your booth team most wants to meet, then give them a specific reason to visit.
Coordinate your exhibitor campaign, booth messaging, video, presentation materials and lead capture before the show opens. Build a useful follow-up process around the conversations your team starts.
Invitation, presentation and follow-up belong in the same brief.
Define the accounts and attendees your booth team most wants to meet, then give them a specific reason to visit.
Prepare booth messaging, screen content and sales materials that can be understood in a busy exhibition hall.
Capture the context of each booth conversation, including product interest and the next action promised by your team.
Route show inquiries into a timely follow-up sequence that refers to the conversation the visitor actually had.
Bring your booth plan, show dates and target accounts. We’ll build the message and follow-up around the conversations you want to start.