Offer & audience strategy
Establish who the campaign should reach and why they should respond.
Qualified demand · Campaigns · Sales handoffThe right people.
The right people.
A real conversation.
Attract prospective customers who fit your offer, give them a useful reason to respond and carry the context into your sales process.
Led by Carly RossA clear opportunity.
A clear opportunity.
A clear owner.
Carly leads growth-partnership qualification, discovery and client coordination. Shaun shapes the campaign strategy, creative and acquisition system.
Establish the economics
Understand your offer, customer value, territory, capacity and sales process.
Build the acquisition path
Connect the campaign, landing page, tracking and qualification form.
Create a consistent handoff
Give each inquiry an owner, context and an agreed follow-up process.
Optimize the whole journey
Review lead quality, campaign performance and sales response together.
What the partnership connectsAn acquisition system
An acquisition system
with follow-through.
Campaign launch
Build the agreed advertising structure, creative and conversion page.
Qualification & routing
Collect useful business context and route the opportunity to your team.
CRM & follow-up
Organize contacts and establish a consistent next-step process.
Measurement
Define lead, appointment and opportunity reporting around the agreed objectives.
Ongoing improvement
Use campaign and sales feedback to refine messaging, targeting and conversion.
Fit comes first
Built for established businesses.
What does the investment include?
The launch fee covers the agreed campaign infrastructure. Monthly management starts at $5,000. Advertising expenditure starts at $5,000 per month and is separate. Third-party software and additional production are scoped in the proposal.
Do you guarantee a number of leads or sales?
No. Results depend on the market, offer, budget, creative, competition and your sales process. We agree on objectives and reporting without promising fabricated outcomes.
What makes a good fit?
An established offer, a reachable decision-maker, capacity to serve new customers and the budget to support professional acquisition and follow-up.
Who receives the inquiries?
Your agreed sales owner receives the inquiry and relevant qualification context. Routing and notifications are tested as part of your implementation.
Build a campaign your sales team can use.
Share your ideal customer, sales capacity and existing acquisition process. We’ll identify the gaps between first click and qualified conversation.