Executive Profile

Shaun Ross

Founder · CEO · Growth Executive · Brand Builder · Investor Relations · AI & Marketing Strategist
Building companies. Scaling brands. Creating opportunities.
Shaun Ross, founder, CEO and growth executive
Founder-Led Growth More than 26 years building companies, launching brands, developing revenue channels and leading growth across multiple industries.
26+
Years of Executive Leadership
$58M+
Lifetime Sales Across Ventures
$25M+
Retail Contracts Negotiated
20K+
National Retail Locations
50+
Employees Led and Managed

Executive Profile

I build businesses that create measurable value.

Entrepreneur, executive and growth strategist with more than 26 years of experience building, scaling and repositioning companies across media, digital marketing, eCommerce, manufacturing, consumer products, finance and real estate.

My career has been built around identifying opportunities, developing brands, creating scalable revenue systems and assembling the people, partnerships and infrastructure required to move a business forward.

I have founded and led ventures including Hyped Up Media, Content Cribs, Ross Bicycles, WarBikes, Flip Ventures and multiple media companies. My experience spans executive leadership, investor relations, national retail distribution, manufacturing, product development, sales operations, paid advertising, creative production and AI-driven automation.

I combine creative vision with performance data, hands-on execution and a strong understanding of what ultimately matters in business: revenue, sustainable growth, strong relationships and real results.

Generated more than $58 million in lifetime sales, negotiated over $25 million in retail contracts and helped place products in more than 20,000 retail locations nationwide.
Selected Achievements

A career built around growth, execution and opportunity.

The common thread throughout Shaun's career has been the ability to develop ideas, build teams, create revenue and move companies from concept toward meaningful scale.

✓

Multiple Companies Founded and Led

Built and managed ventures across media, finance, manufacturing, consumer products, real estate and eCommerce.

✓

$58M+ in Lifetime Sales

Generated substantial cumulative sales across multiple companies, brands and commercial ventures.

✓

National Retail Distribution

Helped secure product distribution through major national retailers representing more than 20,000 locations.

✓

Historic Brand Relaunch

Relaunched Ross Bicycles and developed WarBikes as a premium custom bicycle platform.

✓

Executive Team Leadership

Managed sales, creative, marketing, production and operations teams exceeding 50 employees.

✓

High-Value Partnerships

Negotiated advertising and business relationships ranging from smaller launch agreements to six-figure partnerships.

Core Expertise

Strategy is only valuable when it leads to execution.

Shaun brings a combination of founder-level creativity, executive leadership, sales experience, marketing knowledge and operational understanding.

01

Executive Leadership

Company vision, team leadership, revenue strategy, organizational development and hands-on decision-making.

02

Business Growth

Revenue expansion, business development, strategic partnerships, sales systems and new market opportunities.

03

Investor Relations

Investor communication, campaign positioning, lead generation, fundraising strategy and relationship development.

04

Brand Development

Brand strategy, product positioning, package design, creative direction and go-to-market execution.

05

Performance Marketing

Paid advertising, lead generation, conversion strategy, KPI management, A/B testing and ROAS optimization.

06

Retail Distribution

National buyer relationships, retail negotiations, product rollout planning and distribution strategy.

07

Manufacturing

Product development, procurement, manufacturing coordination, logistics and supply-chain oversight.

08

Media Production

Video production, creative campaigns, digital content, web development, sponsorships and branded media.

09

AI Integration

AI-powered marketing, sales automation, content production, customer engagement and workflow optimization.

Professional Experience

Founder-led experience across multiple industries.

Each venture represents a different chapter, but the focus has remained consistent: build valuable brands, create revenue and develop systems that support long-term growth.

2024–Present

Content Cribs

Founder

Created a media and real estate platform designed to help residential properties function as professional content-production environments and revenue-generating creator spaces.

  • Developed the platform's business model, brand direction and expansion strategy.
  • Created multiple potential revenue channels involving services, education, media, eCommerce and property-related opportunities.
  • Integrated creator technology, production planning and AI-driven systems into the larger business concept.
2023–Present

Hyped Up Media

Founder & CEO

Built a full-service media and growth company providing branding, websites, digital campaigns, creative production, lead generation and investor marketing.

  • Directed sales, client strategy, branding, digital marketing and creative production.
  • Negotiated advertising and partnership agreements ranging from $500 to more than $100,000.
  • Built data-driven campaigns focused on cost per click, click-through rate, lead quality and revenue performance.
  • Expanded services into AI-powered marketing, sales automation and creative production.
2022–2024

Flip Ventures

Founder & CEO

Combined creative real estate investing with media production, sponsorship opportunities and branded content.

  • Executed acquisitions using lease options, seller financing and subject-to strategies.
  • Generated individual project profits ranging from approximately $50,000 to more than $300,000.
  • Integrated media and advertising revenue into real estate projects to increase project return.
2017–Present

Ross Bicycles / WarBikes

Chief Executive Officer

Relaunched Ross Bicycles as a bespoke cycling brand and founded WarBikes.com for high-performance custom builds.

  • Oversaw product design, eCommerce, manufacturing, sourcing, logistics and partnerships.
  • Managed a team of more than 18 employees.
  • Scaled direct-to-consumer revenue by approximately 300%.
2017–2020

World Time Media

Managing Partner

Led sales growth, client acquisition and business development for a media and advertising company.

  • Doubled company sales within approximately two years.
  • Scaled annual revenue to approximately $4.6 million.
  • Developed client-retention strategies supporting long-term business relationships.
2014–2017

Game Time Media

Founder & Managing Partner

Founded and operated a creative agency providing video production, SEO, web development, branding and design.

  • Led a multidisciplinary team of 28 employees and contractors.
  • Directed creative campaigns, client strategy and production delivery.
2012–2017

Zen Sports Balm

Chief Marketing Officer

Directed marketing and national retail expansion for a consumer-products brand.

  • Helped secure distribution in more than 20,000 retail locations.
  • Worked with national retailers including CVS, Walgreens, Rite Aid and Albertsons.
  • Supported product positioning, retail presentations and national expansion.
2009–2011

Ross Stepper Bikes

Chief Marketing Officer

Led brand marketing, product promotion and celebrity partnership initiatives.

  • Secured celebrity endorsements supporting brand visibility and market awareness.
  • Directed promotional strategy and brand positioning.
2002–2008

I-Trust Lending & Mortgage

Founder & CEO

Founded and scaled a licensed mortgage brokerage serving residential and luxury-home borrowers.

  • Led mortgage sales, customer acquisition, loan development and business operations.
  • Built an early foundation in finance, sales leadership and client relationship management.
Industry Experience

Broad operating experience with a consistent focus on growth.

Media & Advertising
Artificial Intelligence
Digital Marketing
eCommerce
Consumer Products
Retail Distribution
Manufacturing
Financial Services
Mortgage Lending
Real Estate
Investor Marketing
Creative Production
20,000+

National retail locations.

Experience helping develop national retail relationships, product positioning and distribution programs involving major chains across the United States.

✓ More than $25 million in cumulative retail contracts negotiated
✓ Distribution involving CVS, Walgreens, Rite Aid and Albertsons
✓ Retail buyer presentations and national product positioning
✓ Product development, packaging, logistics and rollout planning
✓ End-to-end understanding of consumer product commercialization
AI
Integrating intelligent systems into marketing, sales, production, customer engagement and day-to-day business operations.
AI & Innovation

Building the future with intelligent business systems.

Shaun applies AI as a practical business tool. His focus is on using intelligent systems to improve customer experiences, accelerate production, support sales teams and create more efficient workflows.

AI sales concierge and customer-engagement systems
AI-powered lead generation and lead nurturing
AI video production and content development
AI brand representatives and digital personalities
Workflow automation and operational optimization
Data-driven marketing and campaign analysis
Technology & Platforms

Hands-on familiarity with the tools behind modern growth.

Advertising & Analytics

Meta Ads Google Ads TikTok LinkedIn YouTube ROAS CPC CPA KPI Tracking A/B Testing

Web, Sales & Operations

WordPress WooCommerce HubSpot Salesforce cPanel Google Workspace Microsoft Office Slack Asana Trello

AI & Creative Production

ChatGPT AI Automation Prompt Development AI Video Content Production Video Editing Graphic Design Workflow Optimization
“

My goal is simple: create opportunities, solve problems and build companies that make a lasting impact.

Shaun Ross · Founder & CEO
Education

Bachelor of Arts, Digital Production & Audio

ITT Technical Institute · Daytona Beach · 2003

Let's Connect

Build something valuable.

Open to strategic partnerships, executive opportunities, advisory relationships, business development, investor-facing initiatives and select growth engagements.